Regional - Mid Wales

Powys is the largest county in Wales with a sparse population who live in relatively remote rural areas.

Tourism is one of the largest employers and increasingly rivals agriculture in its economic importance

across the county economy.

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Across this geographical area however the tourism sector can sometimes struggle to assimilate detail,

often missing opportunities for product development linkage as well as promotion.

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As a large county and with a National Park consuming much of the southern area, the focus varies

dependant upon local status and capacity.

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• The area has a wealth of asset – particularly within the natural sphere/landscape, providing opportunity for activity, event and experience that reflect the charm/appeal of the area and the blend more holistically into our local economies – spreading economic prosperity further and more deeply into the communities.

• Tourism is increasingly acknowledged as a growing sector and one that to be valued within rural Mid Wales, particularly at uncertain times within the historically predominant agricultural sector.

• Ensure provision of year-round cultural, leisure and art for Powys residents to encourage them to stay in the county (Vision 2025, Powys County Council)