When thinking of your own marketing activity and plans it’s important to understand what is
happening around you and who your target audience is.
Trying to be something to everyone leaves everyone with little but knowing what you are and who you
want can go a long way to make you stand out and reach your vision.
Having an identity…
The identity is a set of individual components, such as a name, a design, a set of images, a slogan, a
vision, a design, writing style, a particular font or a symbol etc. which sets the brand aside from others.
Telling others who you are…
Marketing is everything you use to tell others what you do, so when thinking about your business
marketing, consider all aspects, across all different channels.
Online – web
Online – which social channels
How your style carries through all of these and what it says about you.
Blend and tap into bigger campaigns/initiatives that can add mutual value and staying on top of your
communications is key in an ever increasing digital world.
Whether you choose to manage your own or utilise the skills of marketing folk, there’s a lot of advice
and guidance out there to help develop your understanding of what is needed, when and why …
In this section you’ll find detail of the Mid Wales My Way brand and the broader Wales brand – how you can tap into both to help your business in the bigger picture.