Marketing
When thinking of your own marketing activity and plans it’s important to understand what is
happening around you and who your target audience is.
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Trying to be something to everyone leaves everyone with little but knowing what you are and who you
want can go a long way to make you stand out and reach your vision.
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Having an identity…
The identity is a set of individual components, such as a name, a design, a set of images, a slogan, a
vision, a design, writing style, a particular font or a symbol etc. which sets the brand aside from others.
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Telling others who you are…
Marketing is everything you use to tell others what you do, so when thinking about your business
marketing, consider all aspects, across all different channels.
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Signage
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Printed materials
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Online – web
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Online – which social channels
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How your style carries through all of these and what it says about you.
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Blend and tap into bigger campaigns/initiatives that can add mutual value and staying on top of your
communications is key in an ever increasing digital world.
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Whether you choose to manage your own or utilise the skills of marketing folk, there’s a lot of advice
and guidance out there to help develop your understanding of what is needed, when and why …
In this section you’ll find detail of the Mid Wales My Way brand and the broader Wales brand – how you can tap into both to help your business in the bigger picture.