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Our Brand

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Our Audiences 

Everyone is welcome in Mid Wales but we have identified four key audiences to focus upon: 


Discoverers seek freedom. They are often active empty nesters, or spirited independently minded couples who relish the freedom of the hills and the charm of the villages. Discoverers enjoy relaxation, country walks and they appreciate fine dining and quality accommodation at the end of a great day. 


Explorers seek adventure. They like to go off the beaten track and are excited by new challenges, aiming to achieve a first or a personal best. Explorers enjoy activities such as mountain walking, cycling, driving, riding, gorge walking, bog snorkling, hang gliding and canoeing. 


Whether you are an accommodation provider, visitor attraction, place to eat, retailer or food producer we want to work with you to identify and meet your business needs, making sure you get the most out of the Mid Wales My Way brand.


  • Over 3m day visitors

  • Join over 200 like-minded tourism businesses

    already participating in activities

  • A targeted 20,000 unique visitors to

  • A targeted 3,500 social media followers

  • Approx. 200,000 visitor information enquiries.

    We have lots of exciting campaigns and initiatives –
    on and off line – that we would love you to be a part of so get in touch with the marketing team today and see how you can get involved. 

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