Our Brand

 

Mid Wales My Way celebrates the story and culture of our region conveying the character of place and the people within it. It geographically places us as at the heart of Wales recognising the diversity, uniqueness and the individual experience each and every visitor can have, each and every time they visit.

Our heritage and natural environment have stood the test of time, yet constantly change. Capturing this essence; along with the people, the landscape, the experiences and flavours, the Mid Wales My Way brand is a unique and exciting destination brand that visitors will connect with and share their own experiences and stories. 

The People

 

Memories are made and hearts are won through the people we meet. Our people are warm, welcoming and have the knowledge to ensure every visit leaves a legacy. We invite everyone to get involved, speak to us, use this brand and be a part of the future of Mid Wales.

Speaking collectively our attractions, accommodation, experiences and events will be unified. Through this brand we can work together to improve expectations and experiences, delivering consistent messages to our visitors, with all communication coming from one ‘place’. Together we can build a sustainable brand, through which we can all benefit from a greater share of voice, an increase in visitor numbers and a higher return on investment. 

Our Audiences 

 

Everyone is welcome in Mid Wales but we have identified four key audiences to focus upon: 

DISCOVERERS

Discoverers seek freedom. They are often active empty nesters, or spirited independently minded couples who relish the freedom of the hills and the charm of the villages. Discoverers enjoy relaxation, country walks and they appreciate fine dining and quality accommodation at the end of a great day. 

FAMILIES

Families seek variety. Family groups with members of different ages enjoy diverse, fun filled experiences that create happy and long lasting holiday memories of valuable time well spent together. 

Our Images 

Mid Wales My Way harnesses the power of great photography to convey four strong visual themes of the brand.

THE LANDSCAPE

The moods and natural beauty of our unique landscape, from morning to evening, through sunshine and showers, is captured in outstanding imagery. The images are expressive and honest, communicating visually the Mid Wales brand.

THE PEOPLE: LOCAL HEROES

Engaging portraits offer an invaluable opportunity to reveal and communicate the lives of Mid Wales people in their distinctive environment. Supporting reportage images further reveal the unique lives of Mid Wales people.

THE ACTIVITIES

Exciting images convey the range of adventures on offer in Mid Wales. Taken at the centre of the action, the photography communicates each experience in a stimulating, arresting and authentic style.

THE FESTIVALS AND EVENTS

Capturing the colours and action of our festivals and events, great images taken in the distinctive Mid Wales brand style invite our visitors to come and experience these thrilling occasions for themselves. 

Mid Wales My Way harnesses the power of great photography to convey four strong visual themes of the brand.

EXPLORERS

Explorers seek adventure. They like to go off the beaten track and are excited by new challenges, aiming to achieve a first or a personal best. Explorers enjoy activities such as mountain walking, cycling, driving, riding, gorge walking, bog snorkling, hang gliding and canoeing. 

ARTISANS

Artisans seek creativity. Strong, independently minded people, artisans are attracted by alternative experiences. They are inspired by culture and craft. Artisans enjoy authentic experiences, including photography, creative writing, painting and sculpture. 

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@MidWalesMyWay

Partnership​

Whether you are an accommodation provider, visitor attraction, place to eat, retailer or food producer we want to work with you to identify and meet your business needs, making sure you get the most out of the Mid Wales My Way brand.

WORKING WITH US YOU CAN ACCESS:

  • Over 3m day visitors

  • Join over 200 like-minded tourism businesses

    already participating in activities

  • A targeted 20,000 unique visitors to

    midwalesmyway.com

  • A targeted 3,500 social media followers

  • Approx. 200,000 visitor information enquiries.

    We have lots of exciting campaigns and initiatives –
    on and off line – that we would love you to be a part of so get in touch with the marketing team today and see how you can get involved. 

#My Way

 

The Mid Wales experience is open to all; every visitor encounters something different each time they visit, from the wild mountains to the historic hamlets, the people and places will touch the heart of every traveller.

How can you capture the whole essence of our region in two simple words?

By using the M+W of My Way we can express a thousand sentiments and emotions.

My Way is just how you want to interpret it, with open hearts and minds. Our brand’s voice is completely yours to convey the experiences and offerings that our region has in vast abundance. 

APPLY YOUR OWN EXPRESSION THROUGH THE EXAMPLES BELOW: 

GENERIC

Many Wonders Miracle Wishes Mystical Wilderness

EVENTS

Merriment Welcome Music Worshippers

DRIVING/CYCLING/OPEN ROADS

Mechanical Wonders Moving Wheels

WILDLIFE/NATURE

Majestic Wings Monster Wildlife

DARK SKIES/NIGHT SCENERY

Moon Walks Milky Way

ENJOYMENT

Muddy Wellies

When creating your own M+W phrase consider what makes your attraction, accommodation or experience unique.

SPAS/INDULGENCE

Meditation Wellbeing Massaging Whirlpools

LAKES, RIVERS, WATERFALLS

Magical Waters Magnificent Waterfalls Making Waves Maggot Wriggling

FOOD & DRINK

Mouth Watering Malt Whisky Marvellous Wines Mineral Waters

ACCOMMODATION

Memorable Wake-Ups Minibars + Wateringholes Mansions + Wigwams

WALKING, OUTDOORS

Miles Walked Merrily Wandering Mud Wrestling

DATE SPECIFIC

Mistletoe + Wine, Midsummer Wanders, Magical Weddings, Memorable Winters, Meaningful Weekends

MYTHS/LEGENDS/CASTLES

Medieval Wonders Mythical Warlocks Mighty Warriors

RETAIL

Merino Woolies Machine Washable